New Director of Business Development

Published February 27, 2015

Highway Equipment Company (HECO), the manufacturer of HiWay® road maintenance equipment and New Leader® crop nutrient applicators, is pleased to announce that Cory Venable has been promoted to Director of Business Development.

Since joining HECO in 2013 as OEM Account Manager, Cory has overseen the growth of HECO’s strategic account business. Cory will continue to manage key OEM account relationships while adding oversight of strategic growth initiatives for both New Leader and Hi-Way brands.

“Cory anticipates the needs facing our customers, which is critical as we continue to accelerate new product development and open up new markets,” said Rocki Shepard, President and CEO. “His commitment to excellence is consistent with the value that we strive to offer our customers and suppliers.”

Prior to joining HECO, Cory worked for John Deere in the Application Equipment Division as Manager of Global Market Planning. Cory grew up on a family farm near Eaton, Ohio and holds a Crop Science degree from The Ohio State University as well as Bachelor’s degree in Marketing from Simpson College in Iowa. He currently resides in Cedar Rapids, Iowa with his wife and three children.