New Director of Business Development and Strategic

Published January 5, 2016

Highway Equipment Company (HECO), the manufacturer of HiWay® road maintenance equipment and New Leader® crop nutrient applicators, is pleased to announce the following organizational changes. 

Marty Wolske has been named Director of Business Development and Strategic Accounts.

He will be responsible for oversight of strategic growth initiatives for both New Leader and Hi-Way brands. Wolske joined HECO in July of 2014 and has served as Director of Marketing, leading the go to market strategies for the Hi-Way and New Leader Product Lines. Marty has over 15 years in agricultural sales and marketing experience. He was previously with Meredith Agrimedia, where he served as a National Account Manager. Wolske has a bachelor's degree from Saint John's University and a Master's Degree in Project Management from Saint Mary's University. He also serves on the Public Policy Committee for the Agricultural Retailers Association (ARA). 

“These organizational changes were made to ensure continued growth and better align the organization with our strategic goals,” said Rocki Shepard, president and CEO. “Highway Equipment Co. has experienced tremendous growth over the past several years, and we attribute this success to the talented people who make up our organization.”